Choicemobbed; or, How we can push for good with our buying power
I recently was given some cash for a certain baby King’s birthday. I decided to use the money to buy some novels at Better World Books. BWB is an excellent alternative to Amazon.com, for many reasons. I’m so glad to have found them.
Actually I found Better World Books, and then I choicemobbed them.
[What is the choicebmob? Well now, I’m glad you asked…]
Born on Black Friday 2009, early December saw the first ever choicemob in action.
The party isn’t over. You’re still invited.
What’s a choicemob?
Choicemob is a coalition of proactive consumers joining together to support companies that uphold our common values: Fairness, Compassion, and Respect for the Earth.
In our first Choicemob, we’re flexing our consumer, gift-buying muscle in support of Better World Books.
The choicemob community believes that business is changing our world, so we need to change business. By ‘mobbing’ socially proactive companies with sales and attention, we can make them the envy of their competitors and draw more companies into the practice of social values.
The more we shift our buying to companies that uphold our common values, and the more noise we make about it, the more the business world will embrace Fairness, Compassion, and Respect for the Earth.
Join the choicemob. Show the world that our values mean business.